Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics — what is a blog?

If you already have a company blog, you can skip this one. But if you’re a small business owner thinking about adding one to your website for the very first time, you might not understand what all the fuss is about. Let me give you a quick run-down.

What is a Blog?

Simply put, a “blog” only has two requirements:

  • A blog is a series of content published online in reverse chronological order.
  • A blog is a social medium (as opposed to a megaphone-style one-way publication — in other words, your readers can interact with you).

That’s it. Really. If you cover those two things, you have a blog.

What is a Business Blog?

There are quite a few different types of blogs, ranging from personal online journals to company blogs. Let’s look more at the latter, because that’s what you’re here for.

A blog’s content needs to have an overarching purpose. That might be:

  • To inform
  • To educate
  • To entertain
  • To persuade

Any of these can be appropriate for a business blog depending on your audience and brand (entertaining would be less common). But no matter which you focus on, you ultimately want your readers to do something:

  • To buy from you
  • To contact you
  • To learn about your company
  • To learn about your industry
  • To learn about your products
  • To feel a certain way about your brand

If you’re thinking of launching a new blog for your small business then, that’s all it comes down to: content published in reverse chronological order, which allows readers to interact with you, and which adheres to a broader content strategy.

Need help coming up with that blog content strategy? Do you want a professional blogger to manage your blog content or write a few initial posts to give you a foundation to build on? Contact me and tell me about your goals, and I’ll tell you how I can help you realize them.

Jennifer Mattern
Jennifer Mattern is a professional blogger and freelance business writer. As the owner of 3 Beat Media she is also an author and active Web publisher behind websites including BizAmmo and All Indie Writers.
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