5 Business Blog Post Ideas

Recently we talked about business blogging and some important formatting tips for making your business blog content "scannable." But formatting your blog posts only matters if you can think of something to write about. How are you supposed to keep fresh...

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How to Write “Scannable” Content for Your Company Blog

People read on the Web differently than they might read something like a book. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. As a result,...

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A Major Content Marketing Mistake Companies Still Make

It appears that "content marketing" will be just as hot of a topic this year as it was in business circles last year. Unfortunately many businesses still don't understand the most basic principle of content marketing, and it's causing...

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What Should You Include in a Business Case Study?

Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let's take a quick look at what you should include in any business case study you write....

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What Can Case Studies do for Your Business?

When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For...

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Why Your Company Can’t Afford Shoddy Web Content

The Web is flooded with low-priced content writers these days. Paying $5 - $15 per page or per article can sound appealing to budget-conscious business owners. But that doesn't mean it's the right option for your business. You've heard the old...

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What is Copywriting?

If you're in the market to hire a professional business writer, you'll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it's important to understand the difference. Let's...

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3 Ways to Lose Me With Your Email Newsletter

You know that subscribers and email marketing can be important to your business. Email marketing can be a great way to increase sales. But if your email newsletters push the wrong buttons in your readers, not only will you...

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4 Reasons Professionals Should Consider Publishing a Book

Whether you're a business owner or a consultant, as a professional it might be a good idea to consider writing a book. I'm talking about nonfiction books of course -- ones that have the potential to help you in...

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Do You Have a Content Marketing Strategy?

Does your business have a content marketing strategy? Are you using content effectively in your marketing, PR, and social media efforts? Do you even know what a content marketing strategy is? Let's talk about it today. What is Content Marketing? Content...

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